Get ready to make a confident decision.
Strategy is a set of coherent actions backedby an argument.
It’s your expression of how you’re going to win, based on an honest diagnosis of what’s happening inside and outside.
We equip you to make the decisions, using rigorous questioning, market insight and inventive workshops.
STRATEGy & INSIGHT
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Strategy for the UK’s leading currency and alternative investment specialist.
Alpha Group are an AIM listed financial services business with an enviable track record of growth. We’ve worked with them to:
- Bring the leadership team to a closely argued strategy that’s paid dividends in focus and growth
- Help validate and launch a new banking platform for alternative funds
The work is ongoing.
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Thought leadership for the UK’s favourite mobile network.
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A long term partnership for long term growth.
We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:
-Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch
- Bring teams and ideas together for action, both physically and virtually.
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Strategy for the UK’s leading currency and alternative investment specialist.
Alpha Group are an AIM listed financial services business with an enviable track record of growth.
We’ve worked with them to:
- Bring the leadership team to a closely argued strategy that’s paid dividends in focus and growth
- Help validate and launch a new banking platform for alternative funds
The work is ongoing.
-
Thought leadership for the UK’s favourite mobile network.
-
A long term partnership for long term growth.
We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:
-Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch
- Bring teams and ideas together for action, both physically and virtually.
Thought leadership is a convincing point of view about something that matters: to you and to your audience.
IC&CO help you make the argument, using compelling research and evidence. Stories that stand up, as one of our clients said the other day. Nice of her.
Thought leadersHip
IC&o2
The flexible futureof work
IC&natwest
Championing the UK’sfinancial confidence
IC&landsec
In Person – Why face to face still matters for business
IC&CO is Iain Carruthers, a London-based consultant and facilitator. I help peoplemake rapid progress on key marketing, product and strategy decisions.
My domain experience is customer insight across B2C and B2B markets, brand and marketing strategy, learned as Director at Interbrand, Kantar and Engine.
The &CO includes some of the best partners around.
About
Partners
Polling
Expert Interviews
Qualitative research
Qualitative research
Innovation
The people we work with are trying to figure out their position, often in testing or unstable times and want a closely-argued point of view.
If you’re not sure about taking a position, that’s fine. It’s just that we’re probably not for you, right now.
If you do fancy an argument drop us a line here, or find us on LinkedIn or Twitter.